- Log into your YouTube account and click on Upload Video
- Add a description and tags to your video
- Upload video captions if you have them
- Schedule your video for publishing
Video marketing on YouTube is the route that over half of the country’s marketing managers are taking, and for good reason–over 80% of internet traffic comes in the form of watching video.
If you’ve got some professionally shot and edited video content, you’re already in a great spot. Posting it on YouTube is the next big step, and you should know how to do it so that it’s not only available, but visible and findable for users.
You can begin by going to the homepage of your logged in YouTube account and navigating to the top right of the screen, where there is a camera icon. Click on that and then click Upload Video, where you can select the file you want.
While your video is uploading, the Details section is where you can set up your video for SEO success. Since your video is incredibly informative and original, you shouldn’t have a problem finding the right words to describe it in the title and description. Search for other videos on YouTube covering similar topics, and see what titles rank well and which don’t. Yours should be both descriptive of the content in your video and keyword-rich.
Don’t let YouTube choose the thumbnail for your video. While it won’t affect the ranking of your video, it could affect the click-through rate, which is the rate at which users click on your video when they come across it. Choose a thumbnail that makes the video look inviting.
If you’ve got multiple videos that fit under the same category, make a playlist out of them and add your new video to that playlist! Playlists appear in searches along with individual videos, and you’re only helping yourself by organizing your videos.
TIP: You can also search Google for relevant keywords to your video–all you have to do is use the autofill feature to see what people are searching related to your topic!
Tags are just another piece of metadata that YouTube allows you to include in your video to help with its ranking. While the effect it has is small, there is a significant correlation between videos with a tag/keyword match and high ranking. Anywhere from 5 to 8 tags should work for your video.
Video elements can enhance a user’s viewing experience if done correctly. Most important are the video captions, which not only gives Google text to index, but helps for people watching the video without sound on and those with hearing disabilities. You’ll find that nearly all the top-ranked videos for most major keywords have the option for captions.
The captions can be manually uploaded by you, or you can upload a file for captions if you have one automatically generated by software.
You don’t have much to do for the Checks screen–this is simply YouTube checking for any possible copyright infringements in your video. You can avoid getting flagged by only using publicly licensed music. Once you get the green checkmark, you can click next to go to visibility.
Here is where you can set the visibility of your video. Since you’re trying to make it as visible as possible, it should be publicly available. If you have a content calendar you’re following, you can schedule a video to get posted at a certain time and date, so you can do multiple uploads at once and schedule them out at regular intervals.
Let your video content work for you! If you don’t have any yet, contact Golden Jones to see what professional video production can do for your brand.