Video marketing done with professional video is turning into an integral part of a successful digital marketing campaign. While many marketing managers are beginning to understand this, we at Golden Jones think it’s important to understand exactly how important video is. We’ve got six of the most mind-blowing statistics about video marketing that will convince you to dive headfirst into it.
Online Traffic is Dominated by Video
According to a study done by Cisco, over 82% of internet traffic is going to be in the form of video views by the end of 2022. That’s 15 times higher than it was in 2017, and it’s exponentially growing by the year. As of January 2018, 85% of all internet users had watched video content on their device, whether mobile or desktop.
If users are overwhelmingly looking for video, why not give it to them?
Consumers Want To Be Sold By Video
In a recent poll, 72% of consumers say they would rather learn about a brand’s services or products through video, and 84% of consumers say they’ve been convinced to buy a brand’s services or products through video.
In a nutshell, you can write the most beautiful copy in the world, but today’s consumers are looking for something more. Golden Jones can help you take your marketing campaigns to the next level with professional video production.
Video Improves Recall
Video ads are so effective that 80% of internet users can recall at least one video ad they’ve seen in the last 30 days. This goes hand in hand with the fact that viewers retain a staggering 95% of a message in a video, compared to only 10% in writing.
Even if you’re able to get your copy in front of the right audience, you can’t guarantee that they’ll retain the message that you want to get across.
Video is For All Ages
Marketing managers may turn their back on video because the audience they’re trying to reach is an older one, but don’t be so quick to do it–while online video consumption has increased across every single age group over the last 5 years, the largest increase is in viewers who are 46 years or older.
It is entirely possible to make engaging video content for older viewers, and arguably necessary.
Video Marketing Has Internal Benefits
Video marketing doesn’t only improve your sales and customer retention, but it improves your bottom line. 46% of marketers who started using video in their marketing strategy did so because they found it to be reasonably affordable, and 43% of marketers say that since they started using video, there have been fewer calls to their support lines. In 2015, that number was only 30%.
Improve Click-Through Rates Across All Channels
Video marketing is more than just increasing engagement on social media–it can be used on a variety of different channels. Email blasts are still a huge part of many marketing campaigns, and studies show that professionally-made videos included in email blasts improve click-through rates by 300%!
Contact Golden Jones to see how we can kickstart your video marketing campaign!